Star Headlight & Lantern Enters Strategic Export Sales & Marketing Agreement with Dorian Drake
Star Headlight & Lantern Co., Inc., manufacturers of warning lights and back-up alarms, entered into a strategic export sales and marketing agreement with Dorian Drake International. Under the terms of the agreement, Dorian Drake will be responsible for export sales in all global markets outside of the United States and Canada.
By entering into this export agreement, Star Headlight & Lantern, the leading USA-based warning lights and back-up alarms manufacturing company partners with Dorian Drake International, Inc., an export management leader, forging a new direction for Star's international distribution strategy. Dorian Drake will act as Star's global marketing and salesforce, with a special focus on developing distribution and increasing brand recognition. Officials from both companies expressed excitement about the new relationship, which will enable Star Headlight & Lantern Company to gain access to worldwide markets for its warning lights and back-up alarms.
“Dorian Drake’s export expertise will expand Star’s opportunities and provide our customers simplified and attainable access to our products. We're looking forward to launch this relationship as part of the new year,” said Dan McCann, Sales Manager of Star Headlight & Lantern Company.
Commenting on the new arrangement, Dorian Drake’s Automotive Group Manager, Knut Sauer said, “Dorian Drake has been a worldwide leader supplying the global markets with warning lights and backup alarms since the early 1990’s. With Star’s “made in USA” product focus and competitive pricing, we're excited having the opportunity to establish Star as a global brand leader as well.”
About Star Headlight & Lantern Company, Emergency Lighting and Back-Up Alarms
Star Headlight and Lantern Co., Inc., is a private family-owned company founded in 1889 by the Jacobs family. The Jacobs family guided the company through five generations of leadership to become a leader in the rail, amber light and emergency lighting markets. Star maintains production in Rochester New York USA and its vicinity with the current headquarters and manufacturing center in Avon, New York. Star manufactures LED warning lights, strobe warning lights, halogen and incandescent warning lights, lightbars, lanterns, marker lights, switch controllers, sirens, custom wire harnesses, mounting brackets, all sorts of warning lights and back-up alarms. Their growth and a continuing effort to enhance their position as the leading amber light company has led to a move to a larger facility and expansion of their product line. To learn more, go to www.star1889.com.
About Dorian Drake International, an Export Management Company (EMC)
Headquartered in White Plains, N.Y., Dorian Drake International is an export management company that manages international sales, marketing, customer service, traffic, credit and collections for manufacturers selling in markets outside the United States. The firm staffs stand-alone sales teams in five distinct industries: automotive; foodservice equipment; hardware and lawn and garden; industrial and environmental, and medical. To learn more, go to www.doriandrake.com.
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